Event Marketing Playbook - Turn Event Traffic Into Sales

Major events like the FIFA World Cup, the Olympics, large conventions, trade shows, and festivals can bring thousands of potential new customers into your area. If your business plans on taking advantage of a local event, you can’t rely on your normal marketing strategy.

In this webinar, you’ll learn how to build a marketing plan designed specifically for major events happening near your business. We’ll walk through practical ways to combine digital marketing with physical visibility so your business shows when attendees are looking around or online. You’ll also receive simple tools and templates to help you organize your promotions and prepare your marketing well before the event begins.

In this webinar, you will learn how to:

• Design digital and onsite marketing strategies that attract event attendees
• Leverage signage, displays, and branded materials for maximum visibility
• Combine online promotions with physical marketing for stronger results
• Turn event traffic into paying customers
• Use simple templates and tools to organize your event marketing efforts
• Build a preparation and promotion calendar before the event begins