2026/03/17 - LinkedIn Content Made Simple: What to Post and Why

This Comprehensive webinar builds directly on prior session "Unleash the Power of LinkedIn" and is designed for business owners who are ready for the next step in their LinkedIn journey. You've set up your LinkedIn profile and started building your network. But when it comes time to post, like many business owners, you freeze. What should you share? Which formats should you use? And how is LinkedIn content different from Instagram, Facebook, or YouTube. In this webinar, you will get you a guided overview of LinkedIn's main content formats and how business owners typically use them. You'll learn what works well and what to be cautious of. You'll also learn how to choose content that fits your goals, your comfort level, and the time you actually have.

By the end of this workshop, you'll be able to:

• Understand the main LinkedIn content formats, including text posts, images, carousels, video, polls, events, articles, and newsletters
• Decide which content types make the most sense for your business
• Recognize what content works well on LinkedIn (and common mistakes that limit visibility and engagement)
• Use LinkedIn's built-in scheduling tool to support consistency
• Get a look at a few of our presenter's favorite free tools that make content creation simple and manageable

You'll leave knowing what to post on LinkedIn and how to get started.

Our speaker, Gillian Whitney, has been active on LinkedIn since 2013, grown a thriving network of over 11,000 followers, and has spent the last 6 years teaching business owners just like you to harness the power of LinkedIn. As an award-winning Toastmaster, sought-after speaker, podcast host, and author of multiple books, Gillian is all about helping entrepreneurs get their message out there and build their authority.