Methods for Communicating Your Past Performance to Accelerate Government Sales (2026 Update) - Govology
from WA Apex Accelerator
About this event
If you’re looking for practical strategies to better position and communicate your company’s experience and past performance, this training session will transform the way you market and differentiate your business. In this fast-paced and educational session, you’ll learn why many companies struggle to effectively market their experience and how to avoid common positioning mistakes that lead to limited differentiation. Through real-world examples, participants will learn how to map the value of past performance and strategically “bridge” that value to strengthen market position, increase perceived maturity, and better communicate capabilities to prospective clients and partners.
Led by bestselling author and RSM Federal Managing Partner Joshua Frank, this session introduces Value-Mapping — a proven framework used by companies of all sizes to quantify and communicate the true value of their past performance. Attendees will explore practical tools, templates, and messaging strategies that can be applied immediately to improve marketing, sales, and proposal efforts in both the public and private sectors.
You’ll Explore:
- Why most businesses market their experience with only moderate success
- How to avoid common pitfalls in positioning past performance
- Real-world examples that demonstrate how to reshape your messaging
- Tools and templates to showcase your company’s breadth, depth, and capabilities
Target Audience: Entrepreneurs, small business owners, marketing professionals, sales teams, and proposal professionals seeking to improve how they market and communicate corporate experience and past performance.
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