AI for Marketing: A Beginner’s Guide for Small Business Owners

Everyone’s talking about AI, but if you run a small business, what can it actually do for your marketing today? This beginner-friendly webinar cuts through the hype and shows you how to put free, everyday AI tools to work, even if you’ve never used one before. In one practical hour, you’ll see how AI can take the busywork out of marketing: drafting content, writing emails, filling your social calendar, sharpening your ads and SEO, and speeding up research, so you spend less time staring at a blank page and more time running your business. We’ll break down the one skill that makes AI genuinely useful (prompting), walk through a live demo you can copy, and cover the guardrails that keep you safe: protecting your data, fact-checking, and keeping your brand voice your own. You’ll leave with a simple prompting formula, a starter toolkit, and a 30-day plan you can begin the very next morning. What you’ll learn 1. What generative AI is (and isn’t), in plain English 2. Five marketing jobs you can hand to AI this week 3. A simple prompting formula for better results every time 4. The free tools worth trying first 5. Five guardrails to use AI safely and protect your reputation 6. A 30-day plan to get started without getting overwhelmed Who should attend Small business owners, solopreneurs, and anyone who wears the marketing hat and wants to save time with AI, no technical experience required. We’ll save 20-30 minutes at the end for your questions. 
About the Presenter: Jason Shader Smith is the Founder and Principal of The MLH Agency, an integrated marketing firm delivering full-service advertising and marketing, branding and design, public relations, content marketing, website design, and event curation, all under one umbrella. As a Fractional CMO, Jason provides small and medium-sized businesses with access to senior-level marketing strategy and hands-on execution, eliminating the costs associated with building an in-house department or managing a patchwork of specialized vendors. MLH is guided by three core principles: being firm in strategy, fair in partnership, and committed to having fun along the way. Under Jason's leadership, the agency has helped clients land national PR wins alongside podcast features, industry rankings, and press placements. MLH's current client roster spans industries including home services, wellness, and growing franchisors, including Ace Handyman Services, Hydrate IV Bar, 361 Degrees, and City Floral.