2026/05/08 - AI Customer Research: Using AI to Understand Your Audience Better

AI Customer Research (Using AI to Understand Your Customer Better)

Comprehensive Webinar: Understanding your ideal customer is crucial, but traditional research methods can be time-consuming. This session focuses on leveraging Artificial Intelligence tools to streamline and enhance customer research. Participants will learn practical techniques for using AI to analyze existing data, identify emerging trends, survey customer sentiment, and build more accurate customer personas. We will cover how to prompt AI effectively to extract meaningful insights from reviews, social media chatter, and market data. The emphasis is on using AI not just to gather information, but to synthesize it into actionable strategies for marketing, product development, and service delivery. You'll leave with concrete methods to make your customer understanding proactive and data-driven.

Faculty: Kim Beer. Kim is a multi-talented Growth Facilitator, national speaker and advocate for small business. She is cohost of the popular podcast “The Business Animal” and the author of “The Little Book of Big Sales Moves.” Her mission is to inspire and educate entrepreneurs to create results-oriented tactics that will carry their business and their creativity to the next level. Kim’s seminars and workshops on entrepreneurial strategy, marketing, and personal development are honest, enlightening and packed with great action steps and technical instruction garnered from over 30 years of entrepreneurial experience. She offers experiential opportunities for personal development and growth through her Synchronicity Sessions. Kim is also an award-winning writer, graphic designer and photographer. She holds a certification as an Equine Gestaltist from Touched by a Horse and is a certified Hypnotist through the International Association of Counselors and Therapists.