How to Take Advantage of Your Socio-Economic Status Effectively – It’s Not What You Think (2026 Update) - Govology

Does this sound familiar? “Hi, we’re an 8(a) firm or an SDVOSB firm that provides…” Your mentors, colleagues, and small business counselors tell you, “Put it front and center! There are federally mandated set-asides for your company! Large companies require subcontracting plans for companies just like yours! Use your certification.”

The truth is, your small business certification alone won’t get you very far — and in today’s environment, it carries less weight than it once did. With recent executive orders and proposed legislation targeting DEI-based contracting preferences, the certifications many companies have leaned on are facing more scrutiny than at any point in recent memory. Now more than ever, you need to think like a business that provides value rather than a company with socio-economic status.

In this webinar, you will discover real-world tactics, strategies, and examples of how to “softly” communicate your status, differentiate from the competition, and facilitate the perception of corporate maturity. You will learn methods to communicate quantifiable and qualifiable metrics that focus on the value of your solutions. You will also receive a step-by-step process for introducing yourself and your company at conferences and to potential partners and government decision-makers. You’ll know what to do during government meetings, how and when to communicate your socio-economic status the right way, and how to position your company with confidence as the regulatory landscape around set-asides continues to shift.

This training provides award-winning tactics and strategies that have directly helped companies win more than $14.6 billion in government contracts.

Target Audience: Small business owners and marketing, sales, and proposal professionals

Speaker

Joshua Frank, Founder & Managing Partner, RSM Federal