JumpStart Event: Relational Sales
from Greater Spokane Incorporated
About this event
This is an in-person only event!
Most people cringe at the word "sales." They associate it with pressure, manipulation, and inauthentic scripts. This workshop flips that entirely. Built around a simple but powerful premise — the best salespeople aren't selling at all — Monica gives audiences a practical framework for having natural, curious sales conversations that actually convert. Drawn from real applications across financial coaching, a service-based business, and nonprofit leadership, this isn't theory. Audiences leave with language and questions they can use immediately, the confidence to ask for the sale without feeling pushy, and a mindset shift from selling to serving.
About Monica Wales
Monica Wales is a financial and business coach, relational sales trainer, and sought-after speaker based in Spokane, Washington.
Monica's signature talk, Relational Sales, is built around a simple but powerful idea: the best salespeople aren't selling at all. They're listening, asking curious questions, and genuinely coming alongside the people they serve. This approach works because it's rooted in real human connection rather than scripts or pressure tactics, and Monica has proven it across three very different contexts: her financial coaching practice, a laundry and dry-cleaning business she co-owns with her husband Kent, and nonprofit healthcare leadership spanning 16 years.
As the founder of Coaching Freedom, Monica works with individuals, couples, and small business owners who are ready to take control of their finances and build businesses that pay them well. She and Kent paid off $147,000 in debt together, an experience that informs everything she teaches about money, mindset, and the courage it takes to change your financial story.
Monica has delivered workshops and keynotes for national conferences, corporate teams, community organizations, and professional associations. Her audiences range from solopreneurs to university enrollment teams, and she brings the same warmth, honesty, and real-world credibility to every room she walks into.
She is a graduate of Eastern Washington University, Leadership Spokane, and Gonzaga University's Women in Leadership Certificate Program, and serves on the board of Transitions Spokane.
About the JumpStart Event Series
The JumpStart event series is a bimonthly collaboration with Startup Spokane at the Spokane Public Library and features local entrepreneurs from around the Spokane region who share tips, tricks and stories about how to become and stay successful. This is your opportunity to learn from experienced entrepreneurs and passionate individuals.
Register now to engage with our network of professionals who are enthusiastic about helping you start or grow your business!
