Ready for Takeoff: Strategies for Export Success Session 3: Export Marketing & Meeting Strategy
from Washington Small Business Development Center
About this event
Ready for Takeoff: Strategies for Export Success
Join us for a four-part webinar series designed to help businesses prepare for export success. Whether you're new to international markets or preparing for a trade event, this series will provide practical strategies and expert guidance to help you expand globally with confidence.
Register for Session 4 here: Ready for Takeoff: Strategies for Export Success Session 4: Export Logistics and Payment
Session 3: Export Marketing & Meeting Strategy
Learn how to craft your international value proposition, increase visibility, and make meaningful connections with buyers and partners. This session covers effective marketing materials and how to approach trade show and virtual matchmaking meetings with confidence.
A special guest from the Washington Department of Agriculture (WSDA), Julie Johnson, may join us to share export assistance programs and international marketing resources specifically designed to support food and agricultural businesses.
Key takeaways:
- Create a compelling international value proposition
- Maximize time at trade events and matchmaking sessions
- Apply strategies for successful business meetings
Presenter:Christy Mastin is a Washington SBDC international trade business advisor based in Kennewick. She brings nearly a decade of experience in international sales for a family-owned company, along with a strong background in commercial lending, including agribusiness financing. Christy specializes in helping businesses grow through exporting.
