Smart Cash Management: Fueling Your Business Forward

Cash flow is the lifeblood of every successful business, and managing it effectively can mean the difference between growth and stagnation. In this webinar, we will break down the fundamentals of cash flow and equip you with practical strategies to strengthen your financial position. Participants will gain a clear understanding of how cash moves through a business, learn to identify common cash flow challenges, and explore both operational and strategic techniques to improve liquidity and stability. We’ll also introduce a forecasting tool that can help you plan ahead with confidence and make informed decisions. Whether you're looking to stabilize your current operations or position your business for growth, this session will provide actionable insights and tools to help you take control of your cash flow and drive your business forward. The instructor, Ann Zimmerman, is a Washington SBDC Certified Business Advisor. She earned her BA in Accounting from Western Washington University and received her Master’s degree in Accounting and Tax from Washington State University. Ann has over thirty years of experience in business and has worked in various industries, including retail, construction services, manufacturing, healthcare, and not-for-profit.