Loans: From Green Lights to Red Flags
from Score
About this event
This presentation gives business owners a clear, practical look at what truly drives loan approval. It breaks down the lending process from a lender’s perspective, explaining the 5 C’s of Credit, how to prepare a complete loan package, and what financial documents matter most. Real case studies show why some loans get approved while others don’t, helping attendees understand cash flow, working capital, refinancing, and collateral in a straightforward, relatable way. The session also highlights common mistakes first‑time borrowers make, how to avoid risky financing options, and where to find trusted resources that strengthen long‑term business success.
About the presenter:
Paul Long is a 25-year business banking leader who works with business Owners across Washington
State through his partnership with Gesa Credit Union (the second largest credit union in the state)
where he is their SBA Lending Manager.
Paul’s goal is to assist small businesses restructuring their balance sheet, purchasing equipment,
acquiring another business, or stop renting and purchase commercial real estate. Paul can do this
through Government guaranteed programs through the US Small Business Administration (SBA) which
provide lower down payment and longer terms than conventional financing.
Paul is so passionate about small business that he created paulTlong.com where he educates business
owners around the world through videos and articles helping business owners thought the business loan
journey and provides tips and tricks that every business owner needs to know.

