Ready for Takeoff: Strategies for Export Success Session 1: Export Readiness Assessment
from Washington Small Business Development Center
About this event
Ready for Takeoff: Strategies for Export Success
Join us for a four-part webinar series designed to help businesses prepare for export success. Whether you're new to international markets or preparing for a trade event, this series will provide practical strategies and expert guidance to help you expand globally with confidence.
Register for Session 2 here: Ready for Takeoff: Strategies for Export Success Session 2: Export Planning & Compliance
Register for Session 3 here: Ready for Takeoff: Strategies for Export Success Session 3: Export Marketing & Meeting Strategy
Register for Session 4 here: Ready for Takeoff: Strategies for Export Success Session 4: Export Logistics and Payment
Session 1: Export Readiness Assessment
Thinking about exporting, but not sure where to start? This session helps businesses evaluate their readiness for international markets using a practical assessment tool. You’ll identify strengths, uncover gaps, and learn what steps to take before moving forward with an export strategy.
Key takeaways:
- Determine if your business is ready to export
- Identify gaps that could limit success
- Understand next steps before entering global markets
Presenter:Christy Mastin is a Washington SBDC international trade business advisor based in Kennewick. She brings nearly a decade of experience in international sales for a family-owned company, along with a strong background in commercial lending, including agribusiness financing. Christy specializes in helping businesses grow through exporting.

